September 15, 2015 – Membership Meeting
WMBA’s September meeting panel is THE BUZZ: PR 360: a 360-view of what public relations is today, compared to how it used to be in the music industry. Public relations used to focus solely on traditional media and now is about real-time engagement through social media and buzz on the web.
Editor, Rolling Stone
Beville Dunkerley started her career at Nashville’s CBS affiliate station, as a news writer and associate producer. From there, she went on to Music City’s famed WSM Radio, where she co-hosted a top-rated morning show. A spontaneous move to New York City resulted in a job wearing many hats at AOL Music: writer, editor, artist relations coordinator, video segment producer, AOL Radio personality and AOL Video host. While at AOL, she co-founded The Boot, which became the #1 country music site on the entire internet in less than a year. Four years later, she won the CMA Award for Media Achievement. When AOL Music shut down, Beville was immediately hired as a freelance writer for Rolling Stone and has since been hired to run the iconic magazine’s new website, Rolling Stone Country. Beville graduated from Vanderbilt University and loves SEC football almost as much as she loves music. She is married to Mark Dunkerley, Vice President of Development at Nashville’s Oasis Center, and is mom to a 2-year-old son and another boy due in November!
Nashville Executive Director, MSO PR
Wenner joined forces with music publicity firm MSO PR in 2008 where she holds the position of Nashville Executive Director. The firm with offices in both Nashville and Los Angeles handles artists and festivals in the fields of country, rock, alternative, Americana, hip-hop, and electronic music. Her career began in NYC working for legendary producers Neshui and Ahmet Ertegan (WEA), Jerry Wexler (WBR), Manfred Eicher (ECM), and Arif Mardin (Atlantic). She later went on to work for Capitol Records in A&R , then moving on to Los Angeles and began working for the “Godfather of PR” Lee Solters at Solters/Roskin/Friedman where she also became acquainted with MSO president Mitch Schneider. Lyndie attended Carnegie Mellon University studying Fine Arts, Fairfield University studying Psycho Acoustics/Film Soundtrack, and Westport School of Music. She is a multi-platinum songwriter, a voice-over announcer/narrator, and a skilled media trainer having worked with on-air radio and tv personalities, broadcast producers, recording artists, sports figures, and industry executives. Wenner is originally from Philadelphia, PA. She considers herself a true “renaissance woman” and a “muse” and has always been surrounded by her passion – music. “I would expire without music in my life.”
March 18, 2014- Membership Meeting
We invite you to join us on March 18th at the Membership Meeting for our “Life of a Song” panel. We know not everyone is involved in the creative process and our panelists would love to walk you through the life of a song from start to finish, from the co-writes to the cuts. Sherrie Austin (Singer/Songwriter), Butch Baker (Senior VP of Creative Services, HoriPro), Shannan Hatch (Senior Director, Writer/Publisher Relations, SESAC) and Juli Griffith (Creative Director, Magic Mustang) have seen amazing success in this field in their several years in the industry. They want to share their careers and their expertise in song writing, pitching, publishing, and production experience with our membership. Please feel free to submit questions prior to the meeting to eventsandeducation@
After being discovered at age 14 as Johnny Cash’s opening act on his Australian tour, the diminutive brunette Sherrie Austin packed her bags and her entire family and moved to Hollywood California to join the cast of the hit series ‘The Facts Of Life’. Country music soon came calling again and she signed a recording contract with Arista Nashville in 97’ releasing two albums and charting several singles including ‘Lucky In Love’, ’One Solitary Tear’ and ‘Never Been Kissed’. After the acquisition of Arista records by RCA, she went on to make two independent records and in 03’ had her first major chart hit with the title track from her record ‘Streets Of Heaven’.
In 2005 she stretched her theatrical wings in New York receiving critical acclaim in the NY Times for her portrayal of Bonnie Parker in the off Broadway ‘The Ballad of Bonnie and Clyde’. Using this as a springboard to Broadway she joined the cast of ‘Ring Of Fire’ in 2006.
The last few years has been a focus more on songwriting. Tim McGraw along with special guest Faith Hill recorded her song ‘ShotGun Rider’ on his 2007 release ‘Let It Go’. Austin’s success continues with the title track to Blake Sheltons 2008 ‘Startin Fires’ and a hilarious duet recorded by Trace Adkins and Blake Shelton called ‘If I Was A Woman’. She can also boast a cut by the King of Country himself, George Strait called, ‘Where’ve I Been All My Life’ on his Grammy nominated 2009 release, ‘Twang’. Along with cuts by country greats such as Dolly Parton, Ronnie Milsap and Hal Ketchum, she currently has a single out at country radio by new Curb recording artist Morgan Frazier called ‘Hey Bully’. The muli-talented Saucy Aussie is now currently touring all over the country with her new cd ‘Circus Girl’, released early 2012.
BUTCH BAKER, Senior Vice President of Creative Services
Butch Baker has lead HoriPro’s Nashville office for over 8 years, claiming an impressive track record of success. A now 32-year resident of Nashville, Butch Baker began his career in music as a recording artist, inking 4 major record deals. His transition to the business side of music came by working as an independent A&R rep for Giant and Sony Records. Ambitiously continuing his love for music and its business, Butch expanded to music production and song plugging. Finding a true passion for music publishing, Butch was soon running Nashville’s Encore Publishing. With this vast and varied amount of experience under his belt, Butch joined HoriPro in 2005
SHANNAN HATCH, Senior Director, Writer/ Publisher Relations
Shannan Hatch is Senior Director, Writer/Publisher Relations for SESAC. Hatch is responsible for the recruitment, signing and nurturing of songwriters and publishers as well as the retention of existing SESAC-affiliated writers and publishers. Hatch is based in SESAC’s Nashville office. Hatch works closely with such SESAC songwriters such as Monty Powell (“Sweet Thing,” “Kiss A Girl”), Kim Tribble (“One In Every Crowd”), Brice Long (“Anything Goes”), Rob Hatch (“If Heaven Weren’t So Far Away”) Jon Stone (“Picking Wildflowers”) and Americana great Hayes Carll as well as many others. Hatch is instrumental in SESAC-sponsored songwriting events such as Tin Pan South, Key West Songwriters Festival, Durango Song Expo, among many others.
Magic Mustang Music
Since joining the publishing division of Broken Bow Records over ten years ago, Griffith has helped score over 300 cuts. The first quarter of 2014, Magic Mustang held 10% of the singles charts. Her 20-year career includes time running David Corlew’s publishing company and getting Publisher of the year at SESAC in 2013. The company is home to writers and artists including Jason Aldean, Thompson Square, Steve Bogard, Kurt Allison, Sherrie Austin, Kristy Lee Cook, Westin Davis, Lindsay Ell, Rob Hatch, Tully Kennedy, David Fanning, Justin Wilson and Rich Redmond
January 21, 2014 – Membership Meeting
This month’s speaker, Ken Lingad, Senior Communications Strategist at 1680PR, will be presenting an educational lecture titled, “Social Media Levels the ‘Playing’ Field for Music Industry Startups.”
A transformational leader, Mr. Lingad’s expertise has been sought by several of the most prominent women and women-founded organizations at the forefront of the worldwide spotlight: Women Innovate Mobile (New York’s world-famous accelerator for women-owned technology startups); Deborah Jackson (Founder of Plum Alley and Forbes-listed personality); the groundbreaking women’s business movement, The Levo League; and Kelly Hoey – Forbes magazine-listed “Most Powerful Woman in the World.”
Additionally, 1680PR’s notable past and present clients include:
- Sony Pictures – Breaking Bad TV series
- Marvel/Disney – The Avengers Feature Film
- Laura Smalls – Fashion Designer for FLOTUS Michelle Obama
- New York Fashion Week
- SXSW (South by Southwest)
- Multiple Grammy-winning artists, including music industry icon, Jon Vezner
- Warner Music Group/Word
Program Description: The power of digital communications has leveled the playing field for entrepreneurs of all walks: Mom and Pop retailers, Non-profits, Music Artists, Indie Labels and other Music Industry verticals, alike. On the Music Row scene and beyond the Nashville bubble, the age-old days and ways of industry juggernauts have fallen to the side, as individuals and small businesses are seeing the benefits of a street-savvy digital communications strategy. Is your voice being heard in the digital universe, yet, and is it a whisper or a roar?
- Basic Principles of Engagement in the Digital Universe
- Why a Successful Social Media Ground Game Involves More than Setting up facebook and twitter
- Managing your company’s digital marketing smarter and effectively
- What Most Marketing Professionals in the Music Industry Don’t Know About Social Media